At this stage, it is common for the product to generate low returns in relation to the organization’s profits or even losses. Products with small market share and low growth rate. At this stage, they require a small investment, becoming a significant revenue generator and surplus cash for the organization, until the “dog” product profile can be threatened.

This is what products with high market share and low growth rate are called. This stage requires constant investment until the product may be consolidated and become the “cash cow” profile. These are products with high market share and high growth rate. Portfolio.įind out more about the 4 product/service profiles identified through the BCG Matrix: The BCG matrix was developed so that you can evaluate your product line in relation to Market growth, Market share, main rival’s Market share, Relative market share.įrom this analysis, you will gather information to identify possible strategies in relation to the product’s life cycle to expand your market share, preserve your current market share, make better use of the achieved results with a product/service or even exclude a certain item from the market. Just measure the statistics on your portfolio to get a comparative product/service chart as a reference to start your marketing plan.ĭownload BCG Matrix template example – Boston consulting group Excel spreadsheet How to get good strategic planning with the BCG matrix model:

Analyze your product and service portfolio with this BCG Matrix template example.

Bcg matrix template